4 min read

Which Businesses Can Benefit from SMS Marketing Services?

July 17, 2018
blog image


SMS marketing services have become extremely popular over the last few years and many businesses have begun using intelligent text messaging API software because it helps them to communicate with their consumers more effectively. Fortunately, a number of SMS service providers are making SMS marketing services available at an affordable price and giving businesses the option of staying in touch with their consumers and improving business campaign outcomes.

Throughout the modern world approximately 23 billion text messages are sent every day and messaging app usage has skyrocketed in the last decade. Businesses have tapped into the benefits of using smart messaging to improve their customer relationships, send notifications, ease transactions and in some cases boost security.

Businesses have realized that the operational flexibility of smart messaging makes it an ideal tool to leverage for a number of enterprises including industries such as financial services, health, travel, retail, gaming, logistics and more.

Financial services such as banks, credit authorities and lending institutions are using SMS marketing services for sending time-sensitive communication data to their consumers including text messages which are generated automatically for verifying login details of accounts, delivering a one-time pin or notifying account holders of activity on their accounts.

Businesses in the travel industry are using these services to communicate with travelers and send out last-minute deals, flight information, travel itineraries and even E-tickets. These services are also used to make it convenient for travelers to check in to a flight by sending an SMS, for tracking lost baggage and even hotel guest notifications.

Rapid and timely communication can often mean the difference between a life-and-death situation and health services have realized this and have begun taking a patient-centered approach. The messages are used by healthcare services to receive information about their patients, obtain reports from diagnostic labs, make appointments with patients and offer refills for medical prescriptions.

Businesses in the retail and gaming sectors are also using SMS marketing services to promote their latest campaigns and offers. Mobile messaging is being recognized as a preferred tool for customer retention and for up-selling any additional services and to ensure management of customer relationships.

Retailers are specifically using SMS marketing services as a plan to enhance brand loyalty, offering exclusive deals and delivering survey results of customer satisfaction.

In the present day, businesses across a wide range of industries cannot afford to overlook the benefits SMS marketing has to offer. Just as mobile use has increased in the 21st century, so too businesses must remain in touch with their clients’ needs and communicate with them efficiently in order to improve conversions and ensure customer retention. Regular text messaging services for businesses will not be available from the providers of cell phone services who despite making available the option of sending messages do not provide their consumers with the opportunity to send out high volumes of text messages for commercial purposes. These services will only be available with specialized SMS service providers that utilize specially designed marketing API Software.

Contacting an SMS service provider such as MessageWhiz may be considered an investment by business and company owners. An investment in your time, your money and your company’s number 1 asset: your clients.