MessageWhiz announces June launch of the most secure SMS system on Earth

Ira Cohen of MMD Smart shares his experiences and takeaways from Mobile World Congress 2022, after a lengthy spell away from large events due to the global pandemic, and how the newly refocussed show felt like a good return to form.

After waiting three years, we were finally able to head back to Barcelona for Mobile World Congress 2022. This year’s event was distinctly different from the major events in the past.

With fewer people and booths and seminars focused in a smaller area, it felt more like MWC events from the early 2000s. Taxis were available, hotel rooms were reasonably priced, and even the most popular restaurants were taking same day reservations.

So these should factor in :

• Accessibility and Affordability: Increased availability of taxis, reasonable hotel rates, and easier restaurant reservations.
• Focused Attendees and Companies: A shift from broader tech and car companies to those central to mobile communications.
• Prominent Messaging Events: Notable events by MobileSquared and MEF, focusing on messaging in the mobile industry.
• Participation in Panels: Cohen’s involvement in a panel discussing the potential of A2P messaging as a trillion-dollar industry.

This year’s event felt far more focused than events in recent memory. Rather than seeing car manufacturers and tech giants with an ancillary connection to the industry, the companies and people who participated were focused and more central to mobile communications and its applications.

There were a number of messaging events from organizations like MobileSquared and MEF. At the MobileSquared event, I participated in a thought provoking and controversial panel on turning A2P messaging into a trillion-dollar industry. Meanwhile, MEF really propelled its industry standing forward with three excellent days of messaging content seminars and well-attended networking events for the industry.

Overall, the messaging conversation centered on delivering value and the direction of the messaging industry in the post pandemic world. In a world where only 3% of businesses are using mobile messaging to reach customers, there is clearly a lot of opportunity for messaging to expand. That growth should be achievable by highlighting the value that messaging delivers to its users.

Fraud and security concerns were also in focus, as we discussed different ways to protect against identity theft such as our encrypted SMS solution. Implementing AI and other advanced tools to improve both performance and the customer experience rounded out the primary topics of conversation.

About MMDSmart

Founded in 2007, Tel Aviv-based MMDSmart, the smart messaging pioneer, provides a host of communications solutions to partners and organizations in over 100 countries.

MessageWhiz is the first results-driven enterprise messaging solution that significantly enhances organizations’ customer communications and marketing activities.